The recent resolution of the SAG-AFTRA strike included pivotal guidelines on AI's role in entertainment. The agreement regulates the use of "digital replicas" of actors, requiring their explicit consent and compensation for likeness use.
These advancements aim to balance technological innovation with protecting creative professionals.
The Writers Guild of America (WGA) also addressed concerns over generative AI's involvement in screenwriting, emphasizing human contribution in final script credits and royalties. These measures set a precedent for future AI integration in the industry. [Source: AMT Lab, Reed Smith]
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