Deepfake AI is both thrilling and controversial in the film industry. The technology, which uses machine learning to swap faces or replicate voices, has enabled groundbreaking applications, such as resurrecting deceased actors for new roles or de-aging stars like Robert De Niro in The Irishman.
While the creative potential of deepfakes is undeniable, ethical concerns loom large. Critics worry about misuse, such as unauthorized likenesses or creating hyper-realistic misinformation. In response, the industry is calling for stricter regulations and AI ethics committees to ensure responsible use.
Despite these concerns, studios are exploring the technology for legitimate creative purposes, such as enhancing visual storytelling and maintaining continuity during reshoots.
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